How Do You Define Your Brand?

January 23, 2013

I always find it interesting to hear what people think about the companies they patronize, versus what the companies themselves say about themselves in all of their marketing and corporate materials. My dad used to tell me that some businesses think of themselves as the donut, while their customers just see the hole. I think one great measurement of how you are being perceived is to simply go on line and see what people are saying about you in all of the social consumer sights now available, and if you are fortunate enough to be getting regional/national press, then what do they focus on when speaking about your company. My passion has always centered around building great national and international brands, and I have been fortunate enough over the years to work with and for some of the best brand builders and business minds of their times. There really is nothing more exciting or rewarding than to be a part of the team that achieves that kind of success, and gets to participate in the subsequent rewards that go along with it.

Last year alone Hurricane Grill & Wings achieved over 450+ million consumer impressions nationwide as brand through our PR and national media exposure in addition to the paid advertising campaigns we conduct throughout the country. That is an amazing number for an emerging brand, and one that we plan to beat handily in 2013. We are off to an incredible start this year as we head up to NY this weekend to speak with Fox and Friends on National TV in preparation for the Super Bowl!

Hurricane Grill & Wings Webinar Invitation

Franchise Information Webinars Tuesday, February 5th & 26th

@ 6:00 p.m. EST/ 3:00 p.m. PST
Join Hurricane Grill & Wings for a live webinar to learn more on how you can catch the wave by becoming part of one of the fastest  growing franchises in the Casual Dining industry.

Register now @