What is your passion in life? Have you found that one thing or place where you can invest your time and energy to make a difference in the world around you? When your employees, your customers and your community know what you stand for and believe in your mission, they will be your greatest supporters and become real brand champions. A long time ago I learned that people will go out of there way for things that they are passionate about, things that are bigger than themselves. The very best brands I know are those that impact the world around them as a part of their business plan. We have aligned ourselves with a variety of great local organizations like he hurricane recovery events below, as well as the surf rider foundation to clean up the beaches and ocean’s nationwide.