Restauranteurs – Adapt Or Get Out Of The Kitchen

June 12, 2014

There was a very nice article in today’s Nation’s Restaurant News “Casual Dining Report” about how Hurricane Grill and Wings has changed their menu to adapt to their customers (and attract new customers). That’s what it is all about, right? Adapt or be forgotten…change or die…etc., etc. The war in foodservice isn’t about fast food versus fast casual, versus casual full service, versus fine dining. Instead, it’s about adapting to consumers’ needs and then letting them know you’ve adapted. Of course, adapting in business transcends all industries. Think records, eight tracks, cassettes, CD’s, iPods, You Tube, streaming live events, and on it goes. My parents used to say in a somewhat frustrated manner, “What will they think of next?” And again, my parents were exactly right. What will they think of next? (Of course I wish they had said, “You should buy Microsoft stock,” but that’s another story.)

If you’re in the food business or the hospitality business, you have a distinct advantage because your customers have to use your products every day, actually several times each day. Autos are bought every few years. Weather reporting is viewed all day on Smartphones. There’s another example: Smartphones! They all adapted. And, if you can systemize your business and adapt on an “as needed basis,” then you can sell it…or better yet, franchise it! Adapt! Don’t be forgotten. Read the Nation’s Restaurant News article on adapting. Great food for thought. After you read the article, leave a comment or e-mail me at kevin.kruse@hurricaneamt.com to let me know what you think.