What is the best viral program you have ever launched?

February 28, 2013

We are just in the midst of launching Hurricane Action Sports for our Hurricane Grill & Wings brand, and I think it might be the coolest viral kids program I have ever seen anywhere. In no time at all it’s already going viral and we can’t keep the magazines and logo wear, stickers, wrist bands etc.. in stock. We now have 17 sponsored athletes, and things are starting to ramp up in the stores we are launching in, and all around the country in pro competitions, live interviews, the winners circle and anywhere kids are just riding for fun. I love when a program resonates with it’s audience, goes viral and takes on a life of it’s own.

Our new “Zine”
One of our athletes being interviewed live

Our logo wear showing up everywhere

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